NetGift Registry's approach to the gift registry space is grounded in the dual beliefs that a partner's brand
is its most important asset and that a partner's gift registry data is most valuable when widely distributed and
leveraged across the Internet.

Our market position is very different than our competitors.
In many cases, "click-away" gift registry companies are building their own brand and destination sites.
For example, you don't add items to your own gift registry, you add them to their gift registry. Our approach
is the exact opposite of this. We believe the most important asset a partner has, especially online, is their brand.

NetGift further differentiates itself from other gift registry click-away
and destination sites by distributing that data across other high-traffic Web sites.